Friday, April 15, 2016

Brand Spotlight: Nike

“Hey, check out these new Nikes I just got”

*Looks down at their feet to see they are wearing slippers*

“No, up here. My new glasses, pretty slick, right?”

Yes, very slick.

Nike is one of the most well-known and iconic brands in the world. The “swoosh” logo and tagline “Just Do It” is known by virtually everyone on the planet. Nike is truly a powerhouse in the athletic apparel and fashion world.

Phil Knight and Bill Bowerman started the company in 1964 under the name “Blue Ribbon Sports.” The name was change to Nike in 1971. The company was named after the Greek Goddess of Victory, Nike.

Nike is known worldwide as the leader in sports fashion and apparel. Their clothing is functional and fashionable and they continue to stay up to date with the trends and often create new ones.

The sportswear giant has their hands in more than just athletic shoes and clothing, they also make very nice looking, high-quality eye wear.

Nike has always endorsed the top athletes in the sporting world. They are currently teamed up with NBA superstar Kevin Durant to produce a signature line of eyewear called the “KD Optical Collection.” Durant is known for having a unique style and these glasses match it perfectly.

The newest lines of the brand’s frames feature a modern, sleek look based off the classic Wayfarer and Club Master style.

Nike Optical has something for everyone, and come in a variety of colors and patterns that are popular and appealing, no matter your style preference. Rinkov Eyecare Centers is proud to carry the Nike brand at our 9 convenient Columbus locations!

KD Optics

From the eye doctors, opticians and staff at Rinkov Eyecare Centers. We’ve provided comprehensive eye exams, contact lenses, eyeglasses, sunglasses and medical treatment of eye disease, such as cataract treatment, in Columbus, Ohio for over 35 years. Come see an optometrist at one of our convenient Columbus locations – Downtown, West, East, Westerville, Dublin, Bexley, Worthington and Nationwide Plaza, and Hilliard

Friday, April 8, 2016

Photosensitive Epilepsy

Photosensitive epilepsy was first documented in 1885 in individuals affected when exposed to bright light.  Since that time 10 percent of newly diagnosed cases of seven to nineteen year olds have seizures triggered by TV or computer games.

The triggers vary from person to person, but some of the most common triggers are:

  • Flashing light

  • Bright, contrasting patterns such as white bars against a black background

  • Flashing white light followed by darkness

  • Stimulating images that take up your complete field of vision, such as being very close to a TV screen

  • Certain colors, such as red and blue


The seizures may be controlled with medication but several studies have documented success with cross polarized cobalt blue lenses in preventing the seizures.

The original lenses were manufactured by Zeiss and given the name Z1.  The Zeiss Z1 lens is a bright cobalt blue color and filters the longer red wavelengths that are thought to provoke seizures in those afflicted with the photosensitivity. Cross polarization is created by placing the right lens at 90 degrees and the left at 180 degrees.

If you or a loved one suffers from photosensitive epilepsy and would like to learn more about ways to prevent seizures from occurring, please give us a call to set an appointment to discuss your options.

 

flashing lights

 

From the eye doctors, opticians and staff at Rinkov Eyecare Centers. We’ve provided comprehensive eye exams, contact lenses, eyeglasses, sunglasses and medical treatment of eye disease, such as cataract treatment, in Columbus, Ohio for over 35 years. Come see an optometrist at one of our convenient Columbus locations – Downtown, West, East, Westerville, Dublin, Bexley, Worthington, Nationwide Plaza, and now open in Hilliard!

Friday, April 1, 2016

Those Annoying Dark Circles

Are you constantly tired? Or do you just constantly look like you’re tired? If you always have those pesky dark bags hanging out underneath your eyes, don’t worry, you’re not alone.

The main cause of periorbital dark circles is because the skin under your eyes is thinner than anywhere else on your body and shows the blood vessels and the blood they contain.

As we get older our skin loses its elasticity and ability to regenerate, which makes periorbital dark circles more visible. This is why dark circles are more visible in the elderly.

The reason people think you must be tired when you have darker than normal bags under your eyes is because when the body is tired it produces extra Cortisol to keep you awake. Cortisol increases the amount of blood flowing in your body and causes your veins to expand in order to contain it. That includes the blood vessels under your eyes.

If you’re thinking “I’m young, and get plenty of sleep and I still have very dark circles under my eyes” you could be one of the many people who are just genetically predisposed to dark periorbital circles.

Here are a few ways to improve the look of your dark eye circles:

  • Eat less salt

  • Manage your allergies

  • Use a Neti Pot

  • Sleep on your back

  • Wash your face before bed

  • Refrain from consuming alcohol

  • Wear sunblock

  • Don’t smoke

  • Use a cold compress on your eyes

  • Use over the counter eye creams


ccucumber eyes

From the eye doctors, opticians and staff at Rinkov Eyecare Centers. We’ve provided comprehensive eye exams, contact lenses, eyeglasses, sunglasses and medical treatment of eye disease, such as cataract treatment, in Columbus, Ohio for over 35 years. Come see an optometrist at one of our convenient Columbus locations – Downtown, West, East, Westerville, Dublin, Bexley, Worthington, Nationwide Plaza, and now open in Hilliard!